The branding of Fatted Calf Charcuterie contains every element that I adore: simplistic typography, chevron print, and a black and white color palette. Great design clearly visually communicates with the consumer, and there's no doubt Fatted Calf does just that. Their labeling has a personal approach, allowing the staff to write in the necessary details. The handwritten aspect of their packaging personifies the company's handcrafted quality products. Although the Fatted Calf Charcuterie is no longer using this branding program, I do very much enjoy what graphic designer, Victoria Herrera, designed.
Images via Victoria Herrera on Behance
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